Bayer Aspirin - Painful Billboards //Guerrilla/Use of Media

We've used outdoor in a lateral way to dramatize the various types of aches and pains cured by the product. It won Gold both at Golden Drum and ADC Awards.

Date: April 2009 / Client: Bayer / Role: CW: Ana-Maria Taralunga; AD: Gelu Florea; GCD: Mihai Gongu, CD: Ema Prisca; Agency: Graffiti BBDO /