Pepsi - The Return of the Vintage Bottle //Integrated/Social/Packaging

To counter Coca-Cola's global 125-year anniversary campaign in Romania, Pepsi relaunched the original local vintage bottle from the communist 60s and surpassed Coke in volume sales for the first time. It's the only campaign which won both the Effie Grand Prix and the ADC Grand Prix in Romania.

Date: June 2011 / Client: Pepsi / Role: CW: Andreea Golban, Mihai Gongu; AD: Gelu Florea; CD: Mihai Gongu; Agency: Graffiti BBDO. /