New Balance - Fresh Foam Runbots //Film/OOH/Digital/Integrated

The Fresh Foam technology from New Balance is all about relentless improvement of game-changing precise cushioning, based on data from runners. It's all our designers dream of. And our test robots, too. To deliver the story of how data creates the perfect cushioning, we have created for the Chinese market a series of running robots each relevant for a shoe model in the Fresh Foam performance line: 1080v9, Zante, Lazr, and Roav. 

Date: April 2019 / Client: New Balance / Role: Sr. CW:Jingjin Zhu: ACD Art: Buboy Paguyo: Head of Copy: Jason Chen; ECD: Mihai Gongu; Agency: TOMORROW Shanghai /