Timisoreana - The Story Carries On //Branded Content/Music

Timisoreana is the no. 1 selling beer in Romania over the latest decade. We have created a music video featuring Romanian pop star Loredana and Moldavian alternative rock band Zdob&Zdub which reached 4.5 million views. The story of the secret recipe of the unpasteurized recipe also reached 0.5 million views on Youtube, with no digital media budget.  

Date: April 2016 / Client: South African Breweries Miller Group / Role: CW: Stefan Lungu, Celia Draganoaia; AD: Bogdan Danailescu, Geoge Popa; CD: Mihai Gongu; Agency: GMP/JvM /