Coca-Cola - InstaCans //Digital/Social/Packaging/New Media

To inspire Romanian youth to reconnect with Coca-Cola, we transformed the cans into promotional space for their Instagram profiles, as a lateral localization of the global Taste the Feeling platform. Teens were invited to define feelings with a pic and the most voted ended up on the actual cans in supermarkets all over the country. The work won a Silver Effie and was covered by Werbewoche, Contagious Magazine, and many other adland titles.


Client: Coca-Cola / Role: CW: Mihai Gongu; AD: Alina Zaharescu; CD: Mihai Gongu; Agency: GMP/JvM /