Samsung - #22EpicNights

Despite being portrayed by local media as the uninvolved worry-free "Generation Zen", Romanian Gen Z have plenty of things that keep them up at night from depression to climate change anxiety.


For the launch of the new Galaxy S22 Series which came with an epic Nightography feature for low-light filming, Samsung created #22EpicNights. The first music album signed by local Gen Z artists voicing the struggles that keep Romanian Gen Z up at night. 


22 original songs and 22 music videos shot entirely on a Galaxy S22 Ultra, at night, to offer Gen Z a stage to express their feelings.

Date: April 2022 / Client: Samsung / Role: Executive Creative Director / URL: / Tags: 22EpicNights, Nightography, Samsung /